Keyword Research
Unlock Your Business Potential with Expert Keyword Research Services
In today’s digital landscape, keyword research is the cornerstone of a successful online presence. Whether you’re a growing eCommerce store, a SaaS business, or a local service provider, understanding the keywords that drive your audience to your website can significantly increase your search rankings, traffic, and conversions.
Keyword research is the process of identifying the search terms your target audience uses to find products, services, or information like yours. It’s not just about finding random keywords—it’s about targeting the right keywords that will give you the best return on investment.
At IT Lizard, we specialize in offering high-quality keyword research services tailored to businesses in various industries, including eCommerce, SaaS, HealthTech, and Finance. Let’s explore how we can help you dominate the search results with our expert keyword research strategies.
What is Keyword Research?
Keyword research involves identifying the most relevant and profitable search terms people use to find content related to your business. By selecting the right keywords, you can create content that directly aligns with what your potential customers are searching for.
Key Elements of Keyword Research:
- Search Volume: The number of times a keyword is searched in a given period. (check with Google Keyword Planner).
- Keyword Competition: How difficult it is to rank for that keyword. (see Ahrefs Keyword Difficulty metric).
- Search Intent: Understanding what users are looking for when they type a query into Google. (Moz Guide on Search Intent).
- Long-tail Keywords: Specific, often less competitive keywords that tend to convert better.
Why It’s Important for Your Business:
- Increased Organic Traffic: By targeting the right keywords, you increase the chances of appearing in front of people actively searching for what you offer.
- Improved SEO Strategy: Understanding your target audience’s language helps create more relevant content, boosting rankings.
- Cost-Effective: Organic traffic generated through proper keyword targeting can save you money compared to paid ads.
How to Do Keyword Research: A Step-by-Step Process
Effective keyword research follows a systematic process. Here’s how you can start:
1. Brainstorm Potential Keywords
Begin by listing down terms related to your business, products, and services. Consider what questions your customers may ask.
2. Use SEO Tools to Expand Your List
Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-volume keywords and discover new keyword ideas based on your initial list.
3. Analyze Competitor Keywords
Check the keywords your competitors rank for. This will help you identify gaps and discover profitable opportunities.
4. Evaluate Keyword Difficulty
Assess how easy or difficult it will be to rank for each keyword by looking at the competition level and the strength of the top-ranking pages.
5. Refine Your Keyword List
Narrow down your list to target the most relevant and achievable keywords based on search volume, competition, and relevance to your business.
Why You Need a Keyword Research Strategy
A keyword research strategy is essential for any business aiming to rank higher and drive targeted traffic. A well-thought-out strategy can lead to better visibility, increased leads, and higher conversion rates. Here’s why having a strategy matters:
- Focused Content Creation: Knowing the right keywords allows you to create content that speaks directly to your audience’s needs.
- Competitive Advantage: By identifying underserved keywords, you can dominate niche markets where competition is lower.
- Higher ROI: Proper targeting ensures that your efforts are aligned with user intent, leading to more conversions.
Best Practices for Keyword Research
A successful keyword research strategy involves more than just finding high-volume keywords. It’s about targeting the right terms for your business and audience. Here are the best practices to follow:
- Focus on User Intent: Ensure that the keywords match what the user is trying to accomplish. (Search Engine Journal Guide).
- Target Long-Tail Keywords: These specific phrases have less competition and usually result in higher conversion rates.
- Consider Local Keywords: If your business operates locally, target location-based keywords to attract customers in your area.
Monitor & Update Your Keywords: Regularly track the performance of your targeted keywords and update your strategy based on changes in trends or competition.
Industries We Serve with Custom Keyword Research
At IT Lizard, we offer tailored keyword research services for various industries, ensuring you get the most relevant and effective strategies for your business type.
- E-commerce Keyword Research: Discover product-specific keywords and focus on transactional search terms to boost your sales.
- SaaS Keyword Research: Target keywords related to software features, pricing, and customer pain points to attract high-quality leads.
- Real Estate Keyword Research: Target local real estate terms, neighborhood names, and home-buying intent keywords.
- Healthcare & Medical: Focus on medical treatments, insurance plans, and health conditions people are searching for.
- Finance & FinTech: Find keywords related to loans, credit cards, and investment products to attract potential customers.
- Legal Services: Target keywords like “personal injury lawyer” or “divorce lawyer near me” to generate more local leads.
- Local Services: Optimize your website for location-based keywords to attract local clients.
Our Keyword Research Services
We offer a range of keyword research services that cater to your business’s unique needs. Our team works with you to understand your target market and develop a customized strategy for maximum impact.
Our Services Include:
- Comprehensive Keyword Analysis: A deep dive into your industry to identify the most valuable keywords for your business.
- Competitor Keyword Analysis: Uncover the keywords your competitors are ranking for and use this data to gain an edge.
- Long-Tail Keyword Research: Focus on specific, low-competition keywords that lead to higher conversions.
- Local Keyword Research: Specialize in optimizing your website for local searches to drive targeted foot traffic.
Pricing for Keyword Research Services
Our keyword research services are designed to fit a range of budgets and business needs. Below are our competitive pricing packages:
Package Type | Features | Price (USD) |
Basic | 50 Keywords, Basic Competitor Analysis | $299 |
Standard | 100 Keywords, Competitor Gap Analysis, Search Intent Focus | $499 |
Premium | 200 Keywords, Full Market Analysis, Ongoing Updates | $799 |
Why Choose Us as Your Keyword Research Company?
- 5+ years of SEO experience
- Worked with 200+ businesses globally
- Customized keyword strategies
- 100% manual + tool-based research
- Affordable pricing
FAQ – Keyword Research
Keyword research is the process of identifying the best search terms that people use to find your products or services, helping you optimize your content to rank higher in search engines.
Keyword research helps you target the right audience, improve search rankings, drive organic traffic, and ultimately convert visitors into paying customers.
Yes! Hiring a keyword research consultant or agency ensures you’re targeting the right keywords without wasting time on ineffective strategies.
Keyword research is the foundation of any successful digital marketing strategy. By targeting the right keywords, you can increase your visibility, drive more qualified leads, and boost conversions. Let IT Lizard guide you with expert keyword research services tailored to your business goals.
Get your free consultation now!
Author Bio
Written by Rakibuzzaman Rakib, SEO Specialist
With over 5 years of experience in helping businesses improve their organic search rankings. Certified in Google Ads and Search Engine Optimization, I have worked with clients across various industries, including eCommerce, SaaS, and Healthcare, driving significant increases in traffic and conversions.